TV Shows and Commercials

The direction that commercials go, deals a lot with who views the TV show and how they will be affected by it.  I recently watched Bad Girls Club which is a reality TV show aimed toward older teens and women in their twenties and thirties.  Even those this is the audience that this show is aimed a lot of other demographics watch this show.  For example, even though Bad Girls club is targeted at women, a lot of teen men watch the show.  Beyond that, the commercials are more catered to women.  For example there were multiple lotion commercials that advertised soft skin.  The actors in the commercials were women at a youthful age.  Another aspect of the commercials was celebrity usage.  For example, the Jenny Craig commercial, featured Mariah Carey in a Belly top in a long skirt; even though, the skirt was long it had a long split on the side that was almost the length of the skirt itself.  Recently Mariah Carey gave birth to twins so for her body to be tones enough to wear a belly top and revealing skirt pulls people in to use the product she used to lose weight.  This is aimed at women who are not confident in their bodies and with the right push, will buy anything to get the Mariah Carey look.

                I watched another TV show called Family Guy which airs on Adult Swim (Cartoon Network).  I would think this show is more aimed towards men.  The commercials also prove that it’s aimed towards men due to the commercial choice.  For example a Gamefly.com commercial came on where only men were shown on the commercial and this fits the stereo type that men are video gamers.  It was also other male dominated commercials like the Guitar Center commercial where it was an all-male group who was feature in the commercial.  I believe, depending on who the show is trying to reach out to, the commercials will reflect the interest of those group of people. 

335